Kin Lane

API Evangelist

IBM Impact

April 2014

  • Some Quick Background On Myself...
  • 25 Years Database Engineer
  • 15 Years Web Applications
  • 8 Years Cloud Computing
  • 4 Years Studying APIs

Focus

  • Technology of APIs
  • Business of APIs
  • Politics of APIs

Target

  • Individuals
  • Startups
  • SMB
  • Enterprise
  • Government

History of APIs

History of APIs

Commerce

  • Salesforce (CRM)
  • eBay (Auctions)
  • Amazon (Products)
  • Paypal (Payments)

History of APIs

Social

  • Flickr (Images)
  • Delicious (Bookmarks)
  • Twitter (Posts, Friends, Images, etc)
  • Facebook (Posts, Friends, Images, etc)

History of APIs

Cloud / Infrastructure

  • Amazon S3 (Storage)
  • Amazon EC2 (Compute)
  • Amazon SimpleDB (Data)
  • Amazon RDS (Database)

History of APIs

Mobile

  • Instagram (Photos)
  • Foursquare (Local)
  • Pandora (Music)
  • Twilio (SMS)

History of APIs

Why Is It Working?

  • Built on HTTP
  • Simplicity
  • Light-Weight
  • Hackable
  • Distributed
  • External / Internal
  • Pay For Use

History of APIs

Three Essential Ingredients

  • Social
  • Cloud
  • Mobile

Business of APIs

Business of APIs

Self-Service

Business of APIs

Documentation

Business of APIs

Code Samples

Business of APIs

Communication

Business of APIs

Access Tiers

Business of APIs

Showcase

Business of APIs

Analytics

Business of APIs

Embeddable

API Politics

Politics of APIs

Terms of Service

Politics of APIs

Privacy Policy

Politics of APIs

Service Level Agreements

Politics of APIs

Support

Politics of APIs

Code License

Politics of APIs

Data License

Politics of APIs

Rate Limits

Politics of APIs

Availability

Politics of APIs

Roadmap

Politics of APIs

Changelog

Politics of APIs

Deprecation

Politics of APIs

Budget

What Can We Learn?



Maximize Interoperability



Increase Access To Resources



Increase Organizational Agility



Quantify Resource Usage



Define New Products



Recover Operating Costs



New Revenue Streams



Empower Partners



Changing Culture!

The End


By Kin Lane (@kinlane)