Kin Lane

API Evangelist

API Summit @ Edmunds.com

June 2014

• 25 Years Database Engineer
• 15 Years Web Applications
• 8 Years Cloud Computing
• 4 Years Studying APIs

www.apievangelist.com

Focus

• Technology of APIs
• Business of APIs
• Politics of APIs

Target

• Individuals
• Startups
• SMB
• Enterprise
• Government

APIs Are Delivering

Websites

Mobile

Tablets

Data Analysis and Visualizations

Internet of Things

History of APIs

History of APIs

Commerce

• Salesforce (CRM)
• eBay (Auctions)
• Amazon (Products)
• Paypal (Payments)

History of APIs

Social

• Flickr (Images)
• Delicious (Bookmarks)
• Twitter (Posts, Friends, Images, etc)
• Facebook (Posts, Friends, Images, etc)

History of APIs

Cloud / Infrastructure

• Amazon S3 (Storage)
• Amazon EC2 (Compute)
• Amazon SimpleDB (Data)
• Amazon RDS (Database)

History of APIs

Mobile

• Instagram (Photos)
• Foursquare (Local)
• Pandora (Music)
• Twilio (SMS)

History of APIs

Why Is It Working?

• Built on HTTP
• Simplicity
• Light-Weight
• Hackable
• Distributed
• External / Internal
• Read / Write
• Self-Service
• Any Object, Not Just Content

History of APIs

Three Essential Ingredients

• Social
• Cloud
• Mobile

What We Have Learned

Technology of APIs

Technology of APIs

Technology of APIs

Technology of APIs

Technology of APIs

Webhooks

Business of APIs

Developer Portal

Business of APIs

Self-Service

Business of APIs

Documentation

Business of APIs

Code Samples

Business of APIs

Communication

Business of APIs

Access Tiers

Business of APIs

Showcase

Evangelism and Storytelling

Business of APIs

Analytics

Business of APIs

Embeddable

API Politics

Politics of APIs

Terms of Service

Politics of APIs

Privacy Policy

Politics of APIs

Service Level Agreements

Politics of APIs

Support

Politics of APIs

Content License

Politics of APIs

Code License

Politics of APIs

Data License

Politics of APIs

Rate Limits

Politics of APIs

Availability

Politics of APIs

Roadmap

Politics of APIs

Changelog

Politics of APIs

Deprecation

Politics of APIs

Budget

Modular Resources

Distributed Resources

Nimbleness and Agility

Easy Access To Resources

Working Together (Community)

Innovation

The End

By Kin Lane (@kinlane)